Corporate Media Training
I’m proud to say that I have done media training for politicians, CEOs, association leaders and many others over the past decade.
I have hundreds of happy clients, but my most important client is the next one and I hope it’s you.
Unlike public relations and marketing firms, when you hire me to do media training, you don’t get a company with big overheads and you don’t deal with different people. You deal directly with me from start to finish and I’m the one who does the training.
I worked in the media for 15 years in roles ranging from reporter and anchor, to talk show host, to News and Public Affairs Director and Assignment Editor. I have done media training and spoken about the media across Canada for the past decade. Please check the Testimonials page for comments from some of the groups I have worked with.
My corporate media training sessions are usually a day or half-day in length. They include a presentation to let participants know how the media works and ways they can thrive in any media situation. To learn more about course content, please check the Media Tips page on my website.
We then work on developing key messages that your people and organization can use in actual media interviews. Finally, I assume the role of a reporter and conduct interviews on camera to put everything taught into practice, followed by a critique. This is only the way it's normally done. If you want something specific that works better for you I would be happy to deliver.
I’m the only media trainer in Canada that offers you the following:
I’m the only media trainer in Canada who’s a member of the Canadian Association of Professional Speakers (CAPS), that has a Code of Ethics for all members to provide assurance to you when you hire me. I give back to my industry by serving on the national Board of Directors for CAPS.
I’m also the only Canadian media trainer whose media training course has received Gold Seal Certification from the Canadian Construction Association.