Keynotes

After working with corporate executives, politicians, senior bureaucrats, association leaders, Grant Ainsley has become a leading speaker in Canada on effective communications with the media.  His presentations now focus on ways that organizations can become bulletproof, by conducting themselves properly in the middle of a public crisis and how to avoid getting into trouble in the first place.   Ainsley speaks about:

  • Simple steps to avoid getting trapped in the media spotlight
  • How to respond, what to say, how to say it and how to look when confronted by the media
  • Why being responsible, organized and real are still the keys in dealing with any media crisis
  • Why social media has become a game changer for organizations and the media

 

Grant Ainsley is the Crisis Communicator and tells the story of Mike, the almost real construction company owner who appears destined to lose his business of 30 years because he didn't handle his company, nor the media properly when three workers on his jobsite died in a trench collapse.

 

The story isn’t based on any specific occurrence, but virtually every day in Canada bad things happen to companies and the media is ready to strike.  It's only doing its job.  Far too often, organizations simply aren’t prepared to face the news media and general public when there’s been an accident, an environmental disaster, product failure, negligence, corruption, or a number of other events that lead them directly into the public spotlight through the media.

 

Ainsley's keynotes also include messages about leadership and courage.  Speaking through the media to literally millions of people often takes skill and courage only possessed by great leaders.

 

Find out how the media thinks and reacts. Learn why honest and real reactions in a time of crisis go much further to preserve a corporate brand than the work of even the best spin doctors.

 

Video Clips

Grant Ainsley talks about what makes news and why the media and business normally have a much different opinion of what should be in the news.

 

Grant talks about what the media is looking for during interviews and ways for people being interviewed to make their comments short and memorable.

 

In the final clip, Grant talks about how organizations must communicate in a crisis.  All videos and editing done by Douglas Woolgar Productions.