The Honest Spin Doctor
The Honest Spin Doctor, a book on media relations from Grant Ainsley.
The Honest Spin DoctorThe Honest Spin Doctor is one of the few books written on media relations in Canada.$25.00Grant Ainsley’s book draws on his years of experience in the news media, public relations and as a media trainer. The stories told in the book are interesting and also drive home several points about the proper ways for CEO’s, politicians, association leaders and others to deal with the news media.
From writing a great news release, to preparing for a media interview, to policies that can protect your organization from a ton of bad publicity, The Honest Spin Doctor is the bible on effective ways to deal with the media in Canada. |
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What Readers are Saying About The Honest Spin Doctor |
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“Every corporate executive should have one of these on their reading list." Frances MacKinnon,
owner, Lightscope Pictures and former Producer for the Discovery Channel, Toronto, ON
26 years after Grant hired me for my first job in journalism I still cite some of his advice to young reporters. He's been both interviewer and interviewee, and his success in both roles gives him great insight.” Pat Kiernan,
Morning Host,NY1 Television, New York City, NY “Before that microphone is shoved in front of your face, be ready for it. The Honest Spin Doctor’s prescription is based on years of experience on both sides of the microphone. If only Rob Ford had a copy of this book”. Ken Dawson,
News Anchor, CBC, Edmonton, AB |
“Ainsley does a great job of following his own advice: He’s written a clear, crisp and compelling book about how to have clear, crisp and compelling messages”. Dave Sieger,
Principal, Enterprise Canada, Toronto, ON "If you have ever had a microphone stuck in your face, or accepted a call from a reporter, you need to read The Honest Spin Doctor. Ainsley spells out exactly how to put your best foot forward (and keep it out of your mouth)." Hugh Culver,
Speaker and Author, Kelowna, BC |
| ** Price includes shipping and handling |
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