Using Social Media to Build Your Brand and Make Money
(and I Don't Give a Damn About Your Salad)
Social media has its drawbacks, but it can also work to your advantage to build personal and corporate brands, tell your story and make money. You decide how you want to use it.
Digital advertising can also be far more effective and certainly less expensive than traditional advertising. Advertisers have taken notice. More money is now spent in Canada on digital advertising than traditional advertising. Google, YouTube, Facebook, Instagram and other platforms will grow in the coming years as more advertisers learn how effective their digital ads can be. Why Wait?
Grant Ainsley will show you the ways to blend content-driven social media campaigns with digital advertising to supercharge your marketing. He'll show you what works and what you should avoid and his presentation will likely drastically change the way you think about social media.
In Ainsley’s presentation you'll learn:
Check out the video to hear Ainsley talk about the presentation, which can be delivered at events in either a keynote or longer workshop format.
Surviving a Social Media Meltdown
Are You Ready if it Happens to You?
Hardly a week goes by there’s not some sort of an embarrassing social media event that goes viral and the entire country hears about it.
It’s easy to see why. There’s never been a time that organizations are in greater danger of having something go wrong and having their brand damaged so badly it’ll take years to recover.
Despite that, too few leaders seem to be concerned about the dangers lurking in the social media use of their employees. The majority of companies don’t have a written policy to deal with social media, even though statistics show around 70% of their employees are on at least one social media site every day.
Grant Ainsley is one of Canada’s top media trainers and a former award-winning journalist and public relations professional. His presentation will not only inform, but also entertain you.
Surviving a Social Media Meltdown will show you:
Ainsley’s presentation will result in organizations understanding the risks they face and how to minimize them. Not only will stress be reduced and embarrassment prevented, but big dollars can be saved.
Let's Start Talking Again
Helping Leaders Lead Through Communication
We communicate more than we ever have in the past. With email, text, social media and the internet, many people are constantly telling others what we think and how we feel. But are we really communicating well when it counts? Can we have the kind of face-to-face conversations that are needed to move organizations forward?
The biggest problem many organizations have today are difficult conversations that either aren’t being held, or if they are, they aren’t being done very well.
The biggest thing a leader can do is influence the behaviour of others and the best and easiest way to provide that influence is through effective communication.
Here are some of the issues addressed in Ainsley’s presentation:
Book Grant Ainsley for your next conference or event, or contact him to discuss pricing and dates.