The Honest Spin Doctor

The Honest Spin Doctor: Navigating the Media Maze is Grant Ainsley’s first book and still one of the leading books in Canada on media relations.

It’s a frank account of what people who deal with the news media need to know. It shows how people can be effective at media relations and also be honest at the same time.

It’s written for corporate spokespeople, CEOs, politicians, association leaders and others. It takes readers behind the scenes of actual events to provide vivid examples of the best approaches to take with the media.

Ainsley uses real life experiences to illustrate some very simple, but effective ways to speak to reporters when people need to get their messages across at the most important times.

It’s not spin, it’s effective communication. Ainsley has been on both sides of the microphone and he puts his best media strategies into The Honest Spin Doctor.

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