Media Training 

Someone You Can Trust

Media training workshops are pretty standard stuff. Almost all media trainers do roughly the same thing, but here are two reasons why my media training is different.

I'm the only media trainer in Canada to offer a money-back guarantee and clearly state the prices I charge.

Money Back Guarantee

If a client isn't happy with my work as a media trainer,  just me know why and I'll refund your money, less any expenses paid. This is for both Corporate and Virtual group media training sessions.

I've done media training for over 12 years without an issue with a client and that's why I'm confident I can make this guarantee.

No Hassle, Transparent Pricing

Unlike all other media trainers, I put the price for a media training workshop  on my website. You can see my pricing below. You can even go to the Store section of my website and pay for the training with a credit card and I’ll immediately start working with you to arrange a media training workshop customized for you on the day you want it. It can't be any easier than that.

I make a real effort to be somebody who's easy for clients to work with. The prices are clearly identified, payment is made easy and I will always respond to questions within minutes.

This is why I offer what I believe is Canada’s Best Media Training.  I'm someone you can trust.

Corporate Media Training (Delivered In-person)

For over a decade, I've been delivering media training workshops across the country by going to the client's offices, or to a location they've chosen. These sessions last a full day or a half-day, whatever works best for the client.

Here's what takes place at each media relations training workshop I deliver:

• A presentation on the news media that gives everyone the knowledge of how the news media operates in 2020 and how to be successful dealing with reporters. I show you how to prepare for an interview and stay on message, along with a number of techniques to ensure you get your messages across.
• An interactive session where participants deal with media stories to determine the questions they'll be asked by reporters and how to answer them. This portion of the training makes them think about the best way to get their message across and serves as great preparation for when they need to face the media.
• On-camera interviews with participants. As each interview is replayed, I provide feedback and normally a second interview is done with each participant to show their progress and development.

Everyone receives an e-copy of my book The Honest Spin Doctor, my media training manual, and other valuable takeaway material.  

Virtual Media Training

The virtual corporate media training workshop provides everything the Corporate Media Training workshop does with one exception - I'm not there in person.

Everything else is much the same and it can even work better for some groups who have members spread out through a wide geographical area, saving them travel costs. They get to learn and interact via a Zoom connection with me on the other end.

As long as the number of people to be interviewed is less than ten, virtual training can work very well. In addition, there's almost no limit to the number of people from an organization who can jump online and learn.

The training includes the same presentation used for in-person media training workshops. Participants also work with each other to learn how to prepare for media interviews and then do a number of practice interviews to get them ready to face the media. This is excellent preparation, especially with so many interviews being done today via video.

Virtual Media Training comes in at a lower price as well for those groups who are on a tighter budget, but delivers the same great value.

Online Media Coaching

While my corporate media relations training sessions work well for groups like a Board of Directors or a Management Team, at times there are people who aren’t part of a larger group who need to get ready to face the media. On other occasions, people have taken media relations training in the past, but need a refresher.

During the COVID-19 Pandemic, online training is by far the best way to deliver media training and people don't have to leave their homes to take it. I work from my office in Edmonton, AB to deliver a great virtual training session anywhere in the world.

Online Media Coaching works extremely well in these situations. I work directly through a Zoom connection that allows me to work one-on-one with anyone. You’ll receive a presentation on the media and the session will be fully customized to your issues. You’ll even be interviewed and get the video of the interviews at the end of a three-hour media training session.

The price is affordable, the media training is customized to each person and clients get the same takeaway material as I offer in my group sessions.