Media Training 

Corporate Media Training

There are lots of good media trainers in Canada – people with experience in the news media and as media relations trainers.

Here’s why I’m different.

Money Back Guarantee

I offer a money-back guarantee on my media training workshops. If you’re not happy with my work as a media trainer, just tell me why and I’ll refund your money, less any expenses I’ve paid.

I can make this offer because I've done corporate media training for 12 years and have never had an unhappy customer.

No Hassle, Transparent Pricing

Unlike all other media trainers, I put the price for a media training workshop right on my website. You can see it right below the video. You can even go to the Store section, pay for the training with a credit card and I’ll immediately start working with you to arrange a media training workshop customized for you on the day you want it.

This is why I offer what I believe is Canada’s Best Media Training.

There's More

I live in Edmonton, Alberta and most of the media relations training workshops I've done have been in Edmonton, Calgary or elsewhere in Alberta. However, I have delivered media training from Vancouver Island on the west coast to Halifax and St. John's in Atlantic Canada.

I have had years of experience in the media, public relations and the association world.  In all three, I won national awards for the work I did.

Take some time to check out my website, especially my Media Training FAQs, where I answer the most-asked questions I’ve received as a media trainer over the past decade. If there are any questions you still have, just get in touch with me and I would be happy to answer them.

One more thing. I pride myself on providing customized media relations training workshops to each client. No two sessions I do are the same because I want you to be thrilled with the media training and the best way to do that is to make sure it provides value for you and your team.

I look forward to working with you.

One-on-one Media Training Online

While my corporate media relations training sessions work well for groups like a Board of Directors or a Management Team, at times there are people who aren’t part of a larger group who need to get ready to face the media. On other occasions, people have taken media relations training in the past, but need a refresher.

During the COVID-19 Pandemic, online training is by far the best way to deliver media training and people don't have to leave their homes to take it. I work from my office in Edmonton, AB to deliver a great virtual training session anywhere in the world.

Online Media Coaching works extremely well in these situations. I work directly through a Zoom (video) connection that allows me to work one-on-one with anyone. You’ll receive a presentation on the media and the session will be fully customized to your issues. You’ll even be interviewed and get the video of the interviews at the end of a three-hour media training session.

To make it even better, the cost of an online media coaching workshop is just a fraction of the cost of an in-person corporate session because I can do it from my own office. There are some great takeaways too, including the e-version of my book The Honest Spin Doctor.

Media Training Videos

Bulletproof Your Brand - Media Relations Training Videos

If you’re looking to learn the best ways to deal with the news media, my video series Bulletproof Your Brand is right for you.

Bulletproof Your Brand is a series of five detailed videos that let you know everything you need to know about how the news media works, how to prepare for, and do media interviews and even how to pitch your story to the media. The videos run close to 90-minutes in length.

Unlike other free videos you’ll find on the internet, Bulletproof Your Brand presents the information in a sequence, making the information easier to understand and use. It amounts to a ton of information for a really inexpensive price.

You can always press pause on the videos and come back to them when you have time. It's the easiest, and most affordable way, to take media training.