It's Like Bringing a Baby Home
By Grant Ainsley | Tips | [comments] | Posted [date]
As a father of four, I know it's not a real good comparison, but having a new website is a little like bringing a new baby home from the hospital. The difference is, the sleepless nights are over and not just starting.
I do have a new website and like many other new sites, there's a backstory. In my case, I wanted to freshen a couple of pages and ended redoing the entire site. Well I didn't, my web company did all the work.
Here are the reasons I had my website redone and how the new site is different from the old one.
Doing Good Work
Things slow down for me during the summer, basically because organizations don’t book as much training since more people are taking holidays. As a result, I normally work on my business more in the summer.
I wanted to let you know I have a new website, give you a few details and let you know how some of you can help. First though, the backstory.
Thank you to Mediashaker and web designer Daniel To for the work on my new site. It’s much cleaner and leaner than the previous one and more than anything else, it’s more me.
I’ve done work with Mediashaker for close to 20 years. If you need a new website, make sure you contact Mediashaker. The people there get my highest recommendation.
I wanted a site that featured me and my work more because when people hire me for media training or communication training, they get me. With some of my competitors, they hire a company that has a few trainers on staff. With me, they get me since I am the business, so I wanted the site to reflect that and it does.
The site also takes my decision last year to be totally transparent about my pricing to the next level. Rather than just putting the prices on my media training and communications training pages, it was Daniel’s idea to turn them into separate products. The new site now makes it totally clear what I’m charging and for what.
I’m the only media trainer in Canada to do this as far as I know. I just concluded that it’s easier for any potential customer to know what the price is right up front. For several years when I got a call about training, I found that many people had a difficult time asking what I charged. I could tell that many struggled to find the right words. Last year I asked several clients if putting my price on the site would have been helpful for them and all said yes.
Doing this may have prevented me from getting as many calls from people looking for training, but it has also ended haggling with people over price. People know the price before they contact me.
I figure when you go to apple.ca to buy a new laptop, you don’t have to call anyone at Apple to ask the price. It’s right there. Why shouldn’t my services be the same?
The new site also makes it clear that I have a money-back guarantee on my group media and communications training sessions.
Most of the website’s content is similar to the old site, with one exception. I’ve made the decision to use a “widget” to display my Google Reviews. You can see if at the bottom left corner of this page. The old site had a link to my Google Reviews, but also had a number of testimonials from previous clients.
I have always appreciated clients who not only paid me for my work, but also offered to allow me to post their thoughts about my work on the site. It certainly wasn’t that I don’t appreciate their comments, but I now want to funnel everything to Google Reviews because of the power those reviews bring with them.
If I’ve done training or speaking for you in the past, I would really appreciate it if you would provide a Google Review for the work I’ve done. It only takes a minute or two and to save you some time, here’s the link to post a Google Review.
I hope you like the new site and make sure to check out some of the videos. There are 66 on the site. I know, because I did them all.
Here’s the link to the new site.