Whether you're a person who wants to bulk up your personal branding, or an association or company that wants to grow its following, here's a roadmap to follow.
Mike's News was an Edmonton landmark for years and I may be the only person alive who was a customer, a supplier who worked there and a witness at City Council the day it was forced to move.
I've added a section to my media training workshops, how to do media interviews over Skype. Read this before you end up like Professor Robert Kelly.
Say what you want about massive budget cuts that have taken the teeth out of the Canadian media, we still get some terrific reporting on stories that matter.
News reporters get criticized for twisting statements, or looking for "bad news." The reality is, they only want three things from an interview.
More celebrity carnage following Twitter posts over the last two weeks. Don't blame Twitter or social media and don't feel sorry for people who have dug their own social media graves.
No surprise here - Facebook is the most popular social media site in Canada. Some of the other numbers from this survey may surprise you though.
Kellyanne Conway's response to a question was a perfect illustration to show why people being interviewed should answer the question and not question it.
The Humboldt Broncos bus crash story, as tragic as it was, followed a familiar pattern of what occurs during the coverage of major news stories.
A right-wing talk show host in the US and one of the biggest names in professional wrestling were both no match for the power of social media.
In the story behind the firing of US Secretary of State Rex Tillerson lies a journalistic debate on the use of off-the-record statements.
When it comes to gun legislation in the US, small steps have been made in the last two weeks, all because of vocal students and social media.
If you have a question about media training or answering questions from reporters, chances are I'll have the answer for you.
The high school shooting in Florida is still grabbing headlines. The authorities who spoke to the news media the morning after it happened deserve a great deal of credit for grace under pressure.
We're less than a week into the winter Olympics, but already one thing is clear - Canadians have it pretty good when it comes to TV coverage.