The most important part of any recorded media interview are the sound bites that come out of it. Here is how to make sure the media picks up what you are laying down.
Shows like TSN's Sportcentre and Rogers' Sportsnet Central have become masters at stretching their programs to 60 minutes and here's how they do it.
Whether you are speaking to a reporter, or somebody at work, it is always best to know what you are going to say before you say it. You will be amazed how much better you say it.
The role of a spokesperson is not an easy one. There is pressure from above, the public and the media. I learned a technique that makes the life of a spokesperson a lot easier.
You may not realize it, but when you watch sports programming in Canada, which team wins and loses is not the most important thing to the networks.
It is a real battle for the news media to fill newscasts and newspaper space over the holiday season, but it has made a nice living off year end reviews of all sorts.
What would life be like if hundreds of the biggest newspapers in Canada closed their doors? It now seems like a a bigger possibility than ever.